doing great work isn’t enough if nobody sees it.

Welcome to What You Do Matters, where women go from invisible to impossible to ignore.

WORK WITH US

Brittany Neish teaches women how to market themselves, so their work finally gets the recognition it deserves.

Brittany spent 15+ years in marketing, media, and advertising, making brands irreplaceable. Now she teaches women to make themselves just as impossible to ignore.

Her mission is closing the visibility gap. The space between the value a woman brings to her work and whether anyone sees it, credits it, or rewards it. When that gap closes, the promotion, the pivot, the business, and everything that matters most to her becomes impossible to ignore, too.

Brittany’s programs teach you the critical skills to show up and be seen: identity work that builds confidence, the ability to articulate your value, and the strategic communication to influence, persuade, and inspire.

EXPLORE OUR PROGRAMS

Trusted by incredible organizations:

The visibility gap is costing you

Staying invisible is not just frustrating, it is costly. Your hard work deserves to be seen, but in an attention economy, hard work alone is not enough.

The data tells a story most women already know.

32%
Only 32% of women feel their efforts receive the recognition they deserve at work, which means nearly seven in ten women are doing the work and still not feeling seen for it.
McKinsey & LeanIn 2025
11 yrs
Eleven years of data tracking women's advancement, from 2014 through 2025, and still no real progress has been made. In fact, 2025 marked the lowest level of support for women's advancement ever recorded.
McKinsey & LeanIn 2025

Women have never been more ready to be seen. What You Do Matters exists to make sure they are.

We're working to close that gap by combining marketing strategy with the psychology of human behavior to teach you the critical skills that get you seen, recognized, and rewarded with the opportunities you're going after.

Our Approach

The four pillars behind everything we teach.

01

Self-Worth & Identity Building

Think: finally being able to clearly articulate and share your transferable skills, or speaking about your experience without shrinking it down.

02

Strategic Communication Skills

Think: successfully negotiating the promotion or the raise, navigating conflict in your leadership role, and persuading and influencing the people who matter most.

03

Visibility & Positioning Strategies

Think: being the first person who comes to mind when a new opportunity opens up, or having your name come up in rooms you're not even in.

04

Mentorship & Community

Think: having people to cheer you on, encourage you, and hold you accountable, the kind of support that makes the hard weeks feel doable.

LET'S MAKE YOU IMPOSSIBLE TO IGNORE
  • A group of nine women gathered around a dining table at a restaurant, smiling for the camera. The table is set with plates of food, glasses, and jars of water. The restaurant has warm lighting, with patterned curtains and artwork on the walls.
  • Group of women socializing indoors, one woman holding a menu, smiling, others chatting, modern decor with large vase of dried flowers.
  • Seven women seated at a dining table with pink menus, glassware, and a small lamp in a colorful, tropical-themed restaurant with pink and white striped walls and tropical wall art.
  • Three women smiling and talking indoors, with a city view through tall windows in the background.
  • Group of five women standing outside La Casa de las Guayabas store, smiling, holding yellow shopping bags, with mannequins and store signage in the background.
  • Four women seated at a dining table during a meeting or dinner, with menus or papers, glasses, and a water bottle in front of them, in a room with wood-paneled walls and curtains.
  • A group of women standing on a crosswalk in a city street with tall buildings and American flags in the background.
  • Group of six women smiling and taking a selfie in front of colorful mural with tropical plants, parrots, and the word 'Amor' in the background.
  • A woman is reading a booklet or manual during a meeting, with other women around the table, some reading and some taking notes. The table has plates with food, drinks, and utensils.
  • Women sitting at a table in a room with framed black-and-white photographs on the wall, some smiling and engaging in conversation.

A little love from those we’ve worked with:

  • “Brittany’s contagious passion reignited the spark within me that had been dimmed for too long. She is an expert in this field and has a winning formula. If you find yourself grappling with a sense that you were meant for more, Brittany’s programs will be instrumental in unlocking your TRUE potential.”

  • “Your process has helped me feel more seen and more connected to what really matters to me. Your thoughtful prompts, gentle nudges, and the space you hold have all made such a difference. Whether it was through a session, a worksheet, or even just reading your words, I’ve felt supported every step of the way.”

  • “Brittany’s energy and passion made each session a highlight of my week. She created an open environment for dialogue and shared practical tools that are helping me push forward in my career. The workshop was fun, engaging, and left me feeling positive and ready to tackle my goals!”

  • “I am super glad I participated in Brittany's program because she truly was committed to helping me advance in my career, making it a time that I really looked forward to each week. She gave me so many tools that I can take into the workplace and left me feeling like I gained so much insight into the professional world!”

  • “This program offered a fresh way to look at my goals and how to achieve them. Brittany provided a framework to help commit to goals long-term instead of losing sight of them shortly into the year. I now feel motivated to stick with my goals and have clear, actionable steps to make it happen!”

3 Ways to Work With us

01

The Challenge

The Market Yourself Challenge

Five days of marketing strategy meets human behavior. You will uncover what makes you uniquely valuable, build your value stack, and walk away with a visibility plan backed by the same frameworks that make brands impossible to ignore.

Join the Challenge
02

Mentorship & Community

Prima

Where the real work compounds. Monthly coaching, quarterly skill building sessions, hot seat access to Brittany, and a career found family that keeps pushing you forward. This is where you practice the communication frameworks, the positioning strategies, and the visibility tactics until they feel like second nature.

Explore Membership
03

Speaking & Workshops

For Your Team, Your Conference, Your ERG.

Strategic communication practices and visibility-building frameworks, backed by the science of human potential and the strategy of smart marketing, delivered with the hype and energy Brittany is known for.

Explore Speaking & Workshops

“Brittany is The queen of Modern Leadership Development”

Our organization worked with Brittany to present at an industry conference. She custom designed a session for nearly 100 attendees based on our requests. She provided tools to develop a purpose-driven action plan to help them level up their leadership skills. Brittany is easy to work with, professional and creative. I highly recommend hiring Brittany if you want a partner who will care about your organization and deliver a memorable program.

AnnaMarie Kendall, Programming Manager, MHEDA

Green firework explosion against a black background.
Light green fireworks or starburst pattern on a black background.

Psst, this isn't just for individuals. When we work with organizations, we bring these same principles to your entire team. Take a peek at a few of our engagements below. ⤵️

  • A speaker on stage at a conference or event, addressing an audience seated in a large room with blue lighting. Two screens display the question 'TOO MUCH? SAYS WHO?' The audience appears engaged, with some taking notes or photos.
  • Two women sitting at a conference table, one with blond hair styled in a braid, smiling, and the other with long dark hair, both in a bright modern office with large windows. There are water bottles, notebooks, a tablet, a laptop, and a floral tissue box on the table. A large screen displays a presentation.
  • A woman giving a presentation in a conference room with attendees sitting at tables, some with laptops and notebooks, watching the presentation on a large screen.
  • A woman on stage holding a microphone, speaking to an audience, with dark curtains in the background and several seated audience members watching her.
  • Woman in a pink blazer holding a film slate and smiling in a studio setting.
  • A group of women posing outdoors under trees on a sunny day, some making peace signs and smiling.
  • Group of diverse people posing for a photo in front of a wooden wall with 'sprinklr' logo.
  • A woman with blonde hair, wearing a gray blazer, black shirt, and fishnet stockings, is holding papers and speaking to a small group in a wine cellar. Behind her are racks filled with wine bottles.

Read our weekly newsletter, Spotted.

Spotted is all about catching women in the act of closing their visibility gap. Sometimes it is a pop culture moment, sometimes it is a real story from inside our own community, but it is always proof that what you do matters, especially when you get visible enough to be seen and recognized for it.

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